Here 4U

Branding Identity, Illustration, Print, Research
︎︎︎Click here to view full process

Objective

Analyze and respond to current issues within a specific community through extensive research and collaboration with audiences. Gain knowledge on user-centered and socially conscious design.

Here 4U is an information hub dedicated to educating and relieving family caregivers from daily stress by providing accessible resources.

The group I chose to work with were individuals and families who have taken on the role as caregivers to mentally ill elders. I observed Alzheimer’s, dementia, and memory impairment support and awareness groups on Facebook that were dedicated to providing caregivers a safe space. These Facebook groups do not talk about miracle cures or false remedies. Rather, the members share their different realities regarding memory impairment. Through support and education, the members find the ability to take another step each day in this rough journey.

Process

The two problems I encountered during my general observations and semi-structured survey were 1) lack of unpreparedness and external resources and 2) feelings of distress. I found both to go hand-in-hand.

Many respondents recorded that they struggled financially and emotionally. Due to the paucity of education, a handful of people felt unqualified to take on the role and also felt rushed into the role. The caregivers did not know what they were getting themselves into. Many struggled to find affordable help. struggled to understand the healthcare system. Additionally, caregivers did not know or what the diagnosis was.“How might we develop a learning tool centered around family caregiving that is accessible and comprehensible to different generations?”
Internal feelings of distress is an inevitable consequence of the lack of resources and knowledge. The feeling of not doing enough or not being the best version of oneself is very prevalent throughout my survey and observations. Caregivers want to provide effective care to their loved one; however in doing so, the caregivers feel mentally drained from not having enough spare time. Alongside the downfall of the relationship, both the caregiver’s and care recipient’s way of living changes. Care recipients want to feel in control again and want to gain some independence. “How might we provide caregivers with some downtime to relieve some stress?”

Final Deliverables


Marissa Balbuena ©