NEOs Vintage Toy
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NEOs—Near Earth Objects—encompasses the different types of rocks found in space, including asteroids, meteoroids, planet rocks, and comets. The purpose of this simplified toy is to allow audiences to use their imagination and personalize their own rocks, while also developing basic human characteristics (e.g., responsibility and nurture). At the same time, audiences are also encouraged to learn about the variety of rocks found in space.
The toy resembles that of a vintage space toy from the 60's, from the color palette to the typefaces to illustrations done on Illustrator CC. I also wanted to simplify the design in terms of composition and readability.