Orfelina’s Empanadas

Branding Identity, Packaging, Typography
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Discover the principles of 3 dimensional design and packaging, design a packaging that emits a strong emotional experience with the audience and use technical knowledge on typography to create a sensorial design.

An Ecuadorian bakery based on my Abuelita's empanadas de queso con azucar blanca.

This product and branding identity celebrates my Abuelita's presence in my life and reminisces on the times I spent with her during my childhood.


Final Deliverables

Final product includes a tote bag with a hand sewn logo, 3 boxes ranging from individual packaging to group packaging, a sugar packet, a Horchata Lojana iced tea bottle, and business cards.

Marissa Balbuena ©