Orfelina’s Empanadas

Packaging, Typography, Visual Identity
Year Created: 2019
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About

An Ecuadorian bakery based on my Abuelita's empanadas de queso con azucar blanca.

Objective

Discover the principles of 3 dimensional design and packaging, design a packaging that emits a strong emotional experience with the audience and use technical knowledge on typography to create a sensorial design.

This product and branding identity celebrates my Abuelita's presence in my life and reminisces on the times I spent with her during my childhood.

Process


Final Deliverables

Final product includes a tote bag with a hand sewn logo, 3 boxes ranging from individual packaging to group packaging, a sugar packet, a Horchata Lojana iced tea bottle, and business cards.

Marissa Balbuena ©