The Marías Superclean

Branding Identity, Typography, Visual Systems
Year Created: 2021
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About

A rework and visual expansion of The Marias’ Superclean Vol. 1&2 album and other branded deliverables with an emphasis on interlinking typography with multi-media materiality and emotion.

Objective

Translate the perceived identity of music into a cohesive yet complex multi-faceted visual system during a 2-month period. 

The Marías is my favorite band for many reasons. From jazz trumpets to psychedelic guitar riffs to velvety lounge vocals, the bilingual Los Angeles psych-soul quartet blurs the lines between decades, genres, and cultures. With Puerto Rican María Zardoya as their lead singer, they take the word “vintage” and turn it into something new and unique. Some songs are completely in English, others in Spanish, others in Spanglish.

While the photographic imagery of their existing material evokes mystery, I feel it does not completely encompass the sensual, ethereal, and timeless experience when listening to this album. While I love the lettering of the band name, the type system could be improved by emphasizing the actual name of the album. I would like to explore how to redesign this album by solely using letterforms. Additionally, the merch is not strong and does not fit their brand.

Process


Final Deliverables

Final visual system included multiple deliverables:
  1. Printed album cover
  2. Lyric page
  3. Vinyl sleeve
  4. Record label
  5. Show poster
  6. Spotify assets for digital devices
  7. Social good component highlighted through an Instagram carousel post
Marissa Balbuena ©