Timeless like a Broken Watch

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Relating the passage of time to the individual self, this ironic phrase views the word “timeless” in a negative manner.

When something is described as timeless, it is usually considered to be authentic, classic, and ageless. In this case, this ironic line compares the individual as a “broken watch”, which is essentially a useless tool. The individual is seen as part of the wrong era and is unphased by the passing of trends in society, thus never going out of style.

I wanted to embody this concept by breaking up the anatomical elements of the letter T while  mimicking the stuttered dynamics of a broken watch in the animation, creating kinetic energy within the space. The letter T is a variant of a blackletter typeface derived from The New York Times magazine logo. I was inspired by Wolfgang Weingart’s compositional movement against the utilization of the grid in order to create a minimalist yet chaotic effect.